TOPICS

CATEGORY

Vol.7 PERSONAL COLOR~Hiroyuki Tokano

04.05.2022

BUSINESS

“Personal Color” the weapon behind JFK presidential election victory"

Personal Color” is the concept of applying color emerged in the US in 1960
This concept was widely recognized during the presidential election race between John F. Kennedy and Richard Nixon.
Color TV were very popular in the US during that time. Therefore, Kennedy took advantage from it for the election.
When Kennedy had any speech on TV his outfit colors was always matched the US national flag colors, making American people fall in love with his youthfulness image and power.
As a result, Personal Color concept become widely recognized and brought to Japan since middle of 1980 by numerous designers and fashion coordinators.

Personal Color 4 categories 4 seasons

Five seconds is all it takes to have a first impression and there are 3 factors to judge including skin color, hair color and eye color.

In selecting Personal Color will help discovering relationship between our real color and our uniqueness and expressed “yourself” attractively and impressively.

In choosing colors to match your eye color is important. Most of Japanese people have grey or brown iris, ranging from light brown to dark brown.

Moreover, brightness of iris is highly dependent on pupil, the darker pupil the brighter iris.

Personal Color are categorized into “Spring Summer Autumn Winter” follow the seasons name.

Therefore, anyone can be categorized to one of the seasons, judging by skin color, hair color and eye color.

Michiko Taoka

Representative of Spiral Color is the colorist who are having 28 years of experience in the field. Recently, Spiral Color Salon and Color School is located at RSU tower, 9th Floor, Soi Sukhumvit 31, Bangkok. Designing and teaching color to Japanese and international customers, having more than 10,000 personal color analysis cases and assessing color for a big name automotive company and also designing color for Central Group, winning group award for 4 years consecutively in color assessment contest held by ministry of education, culture, sports, science and technology Japan.

Changing your personal image using color, a new way to enjoy dressing up

In selecting clothes for dressing up consisted of many factors such as color pattern and material. Specifically color which play an important role in creating uniqueness of the wearer, thereby, not only affect the wearer but also affect others to perceive our image when they meet us.

Taking navy color as an example,

In business world, navy color represents credibility, honesty, and wisdom so it is easy to pick up and very popular. Many people choose it because it is very easy to apply.

Apart from giving us the image of a corporate in a capital city, gray bring elegant and stylish image, and by coordinate with shirt and pant it can bring “sassy” image and make the wearer enjoy. Generally speaking, gray is the basic color for adults.

As for brown color, we recommend to apply it when we want to make difference or when we want to inspire ourselves. Some said that beige, brown, camel color can bring warm and trustworthy to the wearer. Coordinating colors around upper body when wearing jacket can improve image of the wearer significantly. Try thinking about color more to find your new identity.

HOW TO WEAR A SUIT STYLISHLY USING CENTER LINE AND SIDELINE TECHNIQUE

Theoretically, we will not coordinate more than 3 colors for suits styling.

If the wearer is a man, applying to too many colors will make him looks too soft, decreasing credibility even though he wear a suit.

Therefore, essentials for wearing suits stunningly is to consider category and brightness of color and apply less color.

Furthermore, the right thing we should do is to mix and match “Center Line” and “Side Line”

In arranging Center Line color (tie, belt, shoes same color) as regular basis in dressing up, theoretically we should choose same color for those items vertically, bringing uniqueness and harmony style to the wearer.

But if you need more fun in styling, try arranging Side Line color (tie, shirt, pocket square same color). Harmony of color like this will make the wearer chest looks elegant and clean. In addition, If we apply same color to the leather made items (belt, shoes, bag), it will also bring harmony in style to the wearer.

If considering this coordinate technique when dressing up, our image would change significantly. Try coordinating colors to suits yourself for fun in styling.

Suit Select presents Personal Color event.

This is a good opportunity to give solutions to anyone who want to know which clothes and accessories colors can match themselves or want to be more attractive by color and styling or know how to wear suit stylishly. Come to join us to find your Personal Color.

This special event is located in front of Suit Select Central World

 

Booking via LINE