CONCEPT
PRODUCT CONCEPT
WHAT IS THE “REAL SUIT”?
It is a new wave in the men's suit industry, freed from the old rules that had long been set. It's not an off-the-shelf brand. It's not a bargain suit. It's a suit chosen subjectively by men who know that working decently and dressing smartly are compatible. It's the suit with true quality for those who seek for optimal comfort anew because they passed through the redundancy. It is the suit beautifully rationalized from its system to cost performance to offer you the enjoyment of selecting and wearing. We are going to call it the “Real Suit", as advanced clothes for business. SUIT SELECT is the new choice for selecting your suits - the clothes with real value to make your day fresh and high-potential.
BLACK LINE
The Black Line is based on the concept of "high-contemporary" as it takes the latest trends and on the other hand evolves the materials and parts designs for its better functionality and beauty. As key words in this time "slim," "sharp," "straight-edged," the suits are finished with tight silhouette yet easy to wear and move, achieved by adopting the new material and the detailed ingenuity.
SILVER LINE
The Silver Line respects the classic and universal dignity of men's suits while evolving the materials and designs proactively to take functionality and beauty of the suits to the higher level. Having "elegant," "curved," and "comfortable" as this season's keywords, this "high-traditional" based line pursues comforts which you can't find in other brands. The breast, arms, tucks are carefully calculated for beautiful whole silhouette as they realize the comfort at the same time.
SYMBOL MARK
FAIR FLAG
The simple vertical lines of Fair Flag symbolize a well-organized and advanced layout retail space, discarding the vagueness that is common in the apparel industry. The four lines indicate "two lines, two prices." By making the entire process from production, design to distribution completely transparent, we can offer customers suits with outstanding quality, clearly set prices and variations to choose from. We named our Brand mark "Fair Flag" as a symbol of our pride and belief for revolutionizing conventional industry practices.
FAIR : adj.1.Unbiased, reasonable, appropriate, nice, beautiful, attractive, complete
INTERIOR DESIGN
Selected suits can be placed on the central table and coordinated with shirts and ties. The store itself is made like a big walk-in closet in a contemporary hotel, showing you that choosing clothes can be easy and fun at the same time. It's a whole new approach for you to buy suits.
HOW TO SELECT
How to buy suits at SUIT SELECT
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1) Sharing shopping objectives with the customers.
When you visit our store, please tell our staff of your favorite color and pattern, the purpose of use, etc.
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2) Measurement
Our staff note your height and then measure your waist etc., and offer an item that seems to be closest to your shape.
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3) Presentation
On a huge central stage called the "Fan Stage", we combine items to build the whole image of your outfit together while consulting with you.
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4) Fitting
Once you have chosen the items that you prefer, you may try them on to check the overall image of your outfit.
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5) Confirmation of size adjustment, etc.
Our professional staff check the pant's length and the overall size. If you have any requests, please feel free to tell us. It usually requires 3 to 7 days to alter an item.
*If you only request to alter the hems, it takes 30 minutes to 1 hour at the shortest time. -
6) Payment and receipt of the collection voucher
Receive the voucher for the item to be altered when you pay the bill. You can have another person pick up the item on your behalf. In that case, please do not forget to bring the voucher.
PRODUCED
BY KASHIWA SATO
Mr. Kashiwa Sato
Creative Director and Art Director
Graduated from Tama Art University. Spent 11 years at Hakuhodo and established his own creative studio, SAMURAI, in Japan in 2000.
Kashiwa, one of the world’s leading creative director, delivers a fresh perspective of design of the world. From concept and communication strategy building brand logs, Kashiwa’s ability as a brand architect to identify, elucidate, and visualize the essence of the subject is highly acclaimed in a number of fields.
Author of best seller “Kashiwa Sato’s Ultimate Method of Reaching the Essentials”, among other titles.
He has been engaged in the total production of The SUIT SELECT brand in areas ranging from brand concept, store design, floor presentation, product development since 2007.